True Grit on the Field. True Grit on the Road.

Hino Trucks continues as the Official Commercial Truck of the New York Jets for the 2026-2027 season - a partnership built around something both brands understand: showing up and getting the job done.

True grit isn’t just a game-day thing.

It’s showing up. Putting in the work. And getting the job done when people are counting on you.

Since 2018, Hino Trucks has proudly served as the Official Commercial Truck of the New York Jets. And while trucks and football may seem like two very different worlds, there’s a lot that connects them.

Preparation. Teamwork. Determination. And the drive to keep moving forward.

On the field, the Jets bring that mindset every game day. On the road, we see it every day in Hino customers - making deliveries, serving customers, building businesses and keeping communities moving.

Different uniforms. Same grit.

That shared work ethic is what makes the Hino and Jets partnership work. We’re proud to bring it to life again throughout the 2026–2027 season.

Here’s to another season of showing up, putting in the work and getting the job done.